Why should companies place Facebook ads?
In order to be perceived as a company in the public eye, social media presence has become indispensable. One of the most important findings is that the organic reach of posts continues to decline. This is due to the constantly changing Facebook algorithm, which causes the news of companies to be less and less visible in the feed of potential customers.
Paid media is becoming increasingly important
Therefore, paid media is now more important than ever, and every business should consider integrating ads into their marketing strategy. This can increase your company’s social media reach without affecting the advertising budget too much. You can learn more about the cost of Facebook advertising in our Insights.
Ads can be customised
There are various options in which form you can place ads and the possibility to choose between different formats. For example, you can display an ad as
- Link Post
In addition, you can also select different placements within Facebook. In addition, advertising on Facebook includes detailed targeting so that you can direct your ads to a suitable audience. For example, you can target by region or interest.
Find out more about creating Facebook Ads and the cost of Facebook advertising in our Insights.