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In order to set yourself up as professionally as possible, all information should be able to be collected and managed in one place – this is exactly what you use the Business Manager for.

In order to track conversions on the website and assign them to your Facebook advertising campaigns, you need a Facebook Pixel. This is a code snippet that is generated on Facebook and then embedded on the advertiser’s website.

Conversion rate optimization (abbr. : CRO) is an important factor in online marketing. This refers to all measures that lead to an increase in the conversion rate (abbreviation: CR). In short, we want to achieve more conversions in relation to website visitors.

Reporting at a glance In reporting, all recorded data is collected and clearly presented. In online marketing, this serves the

In marketing, a conversion funnel is the term used to describe the various stages that a user goes through until

If you don’t want to throw the ever-growing advertising budgets out of the digital window, you can’t avoid dealing more

In order to collect data about your website, you need to set up a web analysis tool such as Google

What does Facebook advertising cost? There is no general answer to this question, because Facebook does not have a standard

Why should companies place Facebook ads? In order to be perceived as a company in the public eye, social media

From beginners to professionals – anyone can run Facebook Ads, because they are as simple or complex as you want