Online Marketing


The online marketing blog all about attribution, tracking and reporting.

Integrate the Facebook Pixel

In order to track conversions on the website and assign them to your Facebook advertising campaigns, you need a Facebook Pixel. This is a code snippet that is generated on Facebook and then embedded on the advertiser’s website.

Conversion Rate Optimization

Conversion rate optimization (abbr. : CRO) is an important factor in online marketing. This refers to all measures that lead to an increase in the conversion rate (abbreviation: CR). In short, we want to achieve more conversions in relation to website visitors.